Step-4: Marketing Your Home

sell home 4 marketing home Step 4: Marketing Your HomeConsideration of Current Market Conditions for your home:

  1. – Are home prices in your area trending upwards or downwards?
  2. – Are homes selling quickly or languishing?
  3. – Will your home be on the market in the spring home-buying season or the dead of winter?
  4. – What are current interest rates for mortgages?
  5. – Will you be selling in a Buyers or a Sellers market?
  6. – Is the local job market strong or are employees fearful of staff reductions?
  7. – How motivated are you for a quick sale?
  8. – Is it necessary for you as Seller to provide “incentives” such as a “pre-home sale” inspection, Home Buyers Warranty, financing assistance, Selling Agent bonuses? Many of these factors will be weighed in the First Step in marketing your Home – STEP 3 Determining the Listing Price.

Setting the Stage to Sell your Home:

Consider what you look for when looking for a home to purchase – Visual appearance, odors and noise all factor into your impression. Imagine yourself walking up to your home as though for “the first time”:

  • – What do you notice?
  • – How do you feel about what you see?
  • – Is the home inviting?
  • – Is the home well-maintained?
  • – Would you be inclined to buy this home?

Methods used in Selling of your Home:

  1. – List your Home with the MLS within 24 hours of having a signed listing Agreement
  2. – Prepare Virtual Tour of your home for use on our website and other National websites
  3. – Prepare marketing materials about your home
  4. – Distribute the marketing materials
  5. – Notify your neighborhood about your home.
  6. – Hold Open Houses as appropriate
  7. – Notify National Referral Companies in the Metro Denver area.
  8. – Cooperate with ALL Real Estate Agents
  9. – Providing yard signs and Brochure boxes in your front yard.
  10. – Advertise home: media and frequency depends on property and market.
  11. – Prepare Property Profile report to be available to Buyers as they visit Home.

On to Step 5

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